Author:
Sharma Anshuman,Dwivedi Yogesh K.,Arya Vikas,Siddiqui Muhammad Qutubuddin
Subject
General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)
Reference143 articles.
1. Viewer perceptions of prime-time television advertising;Aaker;Journal of Advertising Research,1981
2. Measuring audience perceptions of commercials and relating them to ad impact;Aaker;Journal of Advertising Research,1990
3. Improving our understanding of moderation and mediation in strategic management research;Aguinis;Organizational Research Methods,2017
4. Advertising effectiveness from a consumer perspective;Aitken;International Journal of Advertising,2008
Cited by
133 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献