Testing an extended model of consumer behavior in the context of social media-based brand communities

Author:

Habibi Mohammad Reza,Laroche MichelORCID,Richard Marie-Odile

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference59 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. The influence of C2C communications in online brand communities on customer purchase behavior;Adjei;Journal of the Academy of Marketing Science,2010

3. The social influence of brand community: evidence from European car clubs;Algesheimer;Journal of Marketing,2005

4. Predicting the future with social media;Asur,2010

5. Structural equation models in marketing research: Basic principles;Bagozzi,1994

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