The influence of image interactivity upon user engagement when using mobile touch screens

Author:

Blazquez Cano Marta,Perry PatsyORCID,Ashman Rachel,Waite KathrynORCID

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference58 articles.

1. Precise selection techniques for multi-touch screens;Benko,2006

2. Towards a unified customer experience in online shopping environments: Antecedents and outcomes;Bilgihan;International Journal of Quality and Service Sciences,2016

3. The fashion shopping experience in a multichannel retail environment: The role of expertise in internet shopping;Blazquez;International Journal of Electronic Commerce,2014

4. Tablets, touch screens, and touchpads: How varying touch interfaces trigger psychological ownership and endowment;Brasel;Journal of Consumer Psychology,2014

5. An experimental study of the relationship between online engagement and advertising effectiveness;Calder;Journal of Interactive Marketing,2009

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