Analyzing the nature of self-transcendent emotional elicitors in corporate social advocacy messages

Author:

Abitbol AlanORCID,VanDyke Matthew S.

Funder

Pennsylvania State University

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference66 articles.

1. #Racetogther: Starbucks’ attempt to discuss race in America and its impact on company reputation and employees;Abitbol;Public Relations Journal,2018

2. Effects of message appeal and service type in CSR communication strategies;Andreu;Journal of Business Research,2015

3. Corporate social advocacy as public interest communications: Exploring perceptions of corporate involvement in controversial social-political issues;Austin;Journal of Public Interest Communications,2019

4. Entertainment-education and recruitment of cornea donors: The role of emotion and issue involvement;Bae;Journal of Health Communication,2008

5. Entertainment and politics revisited: How non-escapist forms of entertainment can stimulate political interest and information seeking;Bartsch;Journal of Communication,2014

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