Public relations strategic intelligence: Intelligence analysis, communication and influence-Reference-Cited by-同舟云学术

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Public relations strategic intelligence: Intelligence analysis, communication and influence

Published:2016-06 Issue:2 Volume:42 Page:264-270
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Arcos Rubén

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference39 articles.

1. RadarScan issues management;Affleck,1998

2. Scanning the business environment;Aguilar,1967

3. Exploring the links between intelligence and public relations;Arcos,2013

4. What every CEO needs to know about nonmarket strategy;Bach;MIT Sloan Management Review,2010

5. The nonmarket strategy system;Baron;Sloan Management Review,1995

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3. Competitive intelligence and strategy implementation: Critical examination of present literature review;SA Journal of Information Management;2023-09-07

4. An exploration of the institutionalisation of public relations at executive level in the top 100 companies listed on the Johannesburg Stock Exchange (JSE);Communicare: Journal for Communication Studies in Africa;2022-12-15

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