Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?-Reference-Cited by-同舟云学术

Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?

Published:2022-11 Issue:4 Volume:48 Page:102222
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Ma Liang,Bentley Joshua M.

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

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