Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data-Reference-Cited by-同舟云学术

Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data

Published:2019-03 Issue:1 Volume:45 Page:88-103
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Ji Yi Grace,Chen Zifei Fay,Tao Weiting,Cathy Li Zongchao

Funder

RSCA

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference80 articles.

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