An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China-Reference-Cited by-同舟云学术

An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China

Published:2020-03 Issue:1 Volume:46 Page:101813
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Ngai Cindy Sing Bik,Einwiller Sabine,Singh Rita Gill

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

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