Cultural differences in microblogging: How Western IT Companies adapt Twitter (X) activities to the Chinese Weibo context
Author:
Affiliation:
1. University of Twente, Enschede, Netherlands
2. Yantai University, Yantai, China
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2024.2346891
Reference72 articles.
1. The evolution of corporate twitter usage
2. Communicating effectively about CSR on Twitter
3. A one-hundred forty character discourse: The Twitter apology as an emerging sub-genre of corporate communication;Berry A.;Technical Communication,2018
4. How CEOs use Twitter: A comparative analysis of Global and Latin American companies
5. Effect of marketing messages and consumer engagement on economic performance: evidence from Weibo
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