The influence of logo design on country image and willingness to visit: A study of country logos for tourism-Reference-Cited by-同舟云学术

The influence of logo design on country image and willingness to visit: A study of country logos for tourism

Published:2012-11 Issue:4 Volume:38 Page:584-591
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Lee Suman,Rodriguez Lulu,Sar Sela

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference48 articles.

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