Factors affecting social presence and word-of-mouth in corporate social responsibility communication: Tone of voice, message framing, and online medium type-Reference-Cited by-同舟云学术

Factors affecting social presence and word-of-mouth in corporate social responsibility communication: Tone of voice, message framing, and online medium type

Published:2019-06 Issue:2 Volume:45 Page:319-331
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Oh Jeyoung,Ki Eyun-Jung

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference134 articles.

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5. Factors affecting the effectiveness of cause-related marketing campaign: moderating effect of sponsor-cause congruence;Al-Dmour;International Journal of Marketing Studies,2016

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