Do you see what I see? An examination of perceptions between advertising and public relations professionals-Reference-Cited by-同舟云学术

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Do you see what I see? An examination of perceptions between advertising and public relations professionals

Published:2016-09 Issue:3 Volume:42 Page:408-417
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Supa Dustin W.

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference46 articles.

1. Beyond advertising and publicity: hybrid messages and public policy issues;Balasubramanian;Journal of Advertising,1994

2. Publicity: how to plan, produce and place it;Baus,1942

3. Integrated marketing communications: new role expectations performance issues in the client-ad agency relationship;Beard;Journal of Business Research,1996

4. Propaganda;Bernays,1928

5. The later years;Bernays,1986

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The ambassadorship potential of employees: Examining the impact of work-related social media posts on consumer attitudes and behaviors;Public Relations Review;2023-12

2. Social media in public relations;The Routledge Companion to Public Relations;2022-09-09

3. Integrated Communication;The International Encyclopedia of Strategic Communication;2018-08-22

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