Theory of New Product Development and Its Applications-Reference-Cited by-同舟云学术

Theory of New Product Development and Its Applications

Published:2018-07-25 Issue: Volume: Page:
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Container-title:Marketing
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Author:

Gurbuz Esen

Publisher

InTech

Link

http://www.intechopen.com/download/pdf/59751

Reference19 articles.

1. Martin F. New product development. British Food Journal. 1996;98(7):1-35. DOI: 10.1108/0007070X199600001

2. Kotler P, Armstrong G. Principles of Marketing. 14th ed. New Jersey: Pearson Prentice Hall; 2012. 224p

3. Chunawalla SA. Product Management. Global Media. ProQuest Ebook Central; 2008. 2p. Available from: http://ebookcentral.proquest.com/lib/nigde/detail.action?docID=3011118. Created from nigde on [Accessed: 2017-11-06]

4. Kim YH, Park SW, Sawng YW. Improving new product development (NPD) process by analyzing failure cases. Asia Pacific Journal of Innovation and Entrepreneurship. 2016;10(1):134-150

5. https://www.academia.edu/5189766/PHILIP_KOTLER_MARKETING_MANAGEMENT_SUMMARY_PREPARED_BY. [Accessed: January 01, 2018]

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