New product development

Abstract

In the hectic world in which we live it is all too easy to lose sight of our original goals. Day‐to‐day events take on an unprecedented amount of importance relative to our overall aims. What people need more of is an overview of what they are doing to enable clarity and perspective to shine through. Easier said than done, I hear you say, and you are probably right. This special issue of British Food Journal, on the theme of new product development, aims to add perspective by adding a selection of articles on how other industries manage this most important of areas.