Exploiting the Potential Value of Over-the-Counter Drugs through Brand Equity: An Analytic Network Process Approach
Author:
Affiliation:
1. “Tor Vergata” University of Rome, Department of Enterprise Engineering, Rome
Publisher
SAGE Publications
Subject
Management Science and Operations Research,Organizational Behavior and Human Resource Management
Link
http://journals.sagepub.com/doi/pdf/10.5772/59157
Reference23 articles.
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2. Consumption situations and the effects of brand image on consumers' brand evaluations
3. Brand Equity as a Signaling Phenomenon
4. Roberti G (2011) Il senso dei giovani per il consumo: nuove generazioni. identità e relazioni sociali. Acireale-Roma: Bonannoeditore. 192p.
5. Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
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