CONSUMER BEHAVIOR: A Quadrennium-Reference-Cited by-同舟云学术

CONSUMER BEHAVIOR: A Quadrennium

Published:1998-02 Issue:1 Volume:49 Page:319-344
ISSN:0066-4308
Container-title:Annual Review of Psychology
language:en
Short-container-title:Annu. Rev. Psychol.

Author:

Jacoby J.¹²³,Johar G. V.¹²³,Morrin M.¹²³

Affiliation:

1. Marketing Department, New York University, New York, NY 10012;

2. Marketing Department, Columbia University, New York, NY 10027;

3. Marketing Department, Boston University, Boston, Massachusetts 02215;

Abstract

▪ Abstract Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly association in the field to develop and adopt a code of researcher ethics.

Publisher

Annual Reviews

Subject

General Psychology

Link

https://www.annualreviews.org/doi/pdf/10.1146/annurev.psych.49.1.319

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