Contributing Features that Alter Purchasing Behaviour of Cash and Carry Customers in Pakistan

Abstract

The main objective of this research was to identify and analyse the factors that influence purchasing behaviour of cash and carry customers during purchasing. This study was used different variables including some moderating variables that influence purchasing behaviour of people. The data was collected from 400 respondents through questionnaire, 200 respondents selected from Bagh Azad Jammu & Kashmir and 200 from Rawalpindi/Islamabad, Pakistan that visited to the selected cash and carry during data collection period. Convenient Sampling technique was used to collect data and Reliability Analysis, Regression Analysis (RA) and Statistical Packages for Social Sciences (SPSS) were used for comparative data analysis and hypothesis testing. According to results, people change their behaviour moderately during purchasing in city Bagh more than people in city Rawalpindi respectively, that means sometime individuals were purchased unplanned products and sometime only planned good will be purchased. Results indicate that some variables have positive impact and some have negative but significant impact on dependent variable (purchasing behaviour) was discussed. This study includes only those variables that have significant impact on dependent variables insignificant variables are excluded.