Branding and brand management in international business-Reference-Cited by-同舟云学术

Branding and brand management in international business

Published:2020 Issue:2 Volume:8 Page:38-44
ISSN:2334-735X
Container-title:Journal of Process Management. New Technologies
language:en
Short-container-title:J Process Man, New Technol

Author:

Stošić-Mihajlović Ljiljana,Trajković Svetlana

Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Link

https://scindeks-clanci.ceon.rs/data/pdf/2334-735X/2020/2334-735X2002038S.pdf

Reference6 articles.

1. Kotler, F., Ferč, V., (2019). B2B brend menadžment. Krug Kommerce. Beograd, str. 127;

2. Stošić Mihajlović, Lj. (2020). Marketing. Akademija tehničko-vaspitačkih strukovnih studija, Niš, str. 98;

3. Manzana strategic branding, Do brenda u 9 koraka, Beograd, str.2. Dostupno na: http://manzana.rs/DO%20BRENDA%20U%209%2 0KORAKA.pdf;

4. Stošić Mihajlović, Lj. Trajković, S. (2020). Market survival conditions under constant marketing mobility, (JPMNT) Journal of Process Management - New Technologies, International Vol. 8, No 1, pp. 24;

5. Stošić Mihajlović, Lj., Trajković, S., (2019). Agressive vs. discrete marketing, (JPMNT) Journal of Process Management - New Technologies, International, Vol.7, No 2, pp.7;

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