Buying Motivation Toward Supermarkets’ Private Label Products Among Millennials Due to The Covid-19 Crisis in Peru-Reference-Cited by-同舟云学术

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Buying Motivation Toward Supermarkets’ Private Label Products Among Millennials Due to The Covid-19 Crisis in Peru

Published:2022-12-10 Issue: Volume: Page:294-303
ISSN:
Container-title:Proceedings of the 2022 International Conference on International Studies in Social Sciences and Humanities (CISOC 2022)
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Author:

Tafur Ariana,Arbaiza Francisco

Publisher

Atlantis Press SARL

Reference24 articles.

1. Nielsen (2020) The rise and rise again of private labels. Consultado el 15 de mayo del 2021. https://bit.ly/3xm4Ziq

2. WARC (2020) What we know about private label brands. Consultado el 15 de mayo del 2021. https://bit.ly/2U7rUA5

3. Medina J. & Duque, E. (2013) Marcas del distribuidor: Evolución y caracterización del concepto. Criterio Libre, 11(18), 230-247. https://bit.ly/3wn7UHB

4. Choudary S. & Vaz P. (2020) COVID 19 Nation Lockdown – An Opportunistic Push for Private Label Brands Under Essentials Category. International Journal for Research in Engineering Application & Management, 06(03), 131-134. https://dx.doi.org/https://doi.org/10.35291/2454-9150.2020.0451

5. Orbezo, M. (2020). Megatendencias en el comportamiento del consumidor post COVID-19. Ernst & Young Global. Consultado el 15 de mayo del 2021. https://go.ey.com/3zpKPG7

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