Strategic communication concept implemented through the corporate political activities: Suggested strategy modeling

Author:

Mitrović Miroslav

Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Reference40 articles.

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4. Boddewyn, J. J. (2003). Understanding and advancing the concept of "nonmarket." Business & Society, 42, 297-327. https://doi.org/10.1177/0007650303257504;

5. Bonardi, J. P., Holburn, G. L. F., & Bergh, R. G. V. (2006). Nonmarket strategy performance: Evidence from U.S. electric utilities. Academy of Management Journal, 49, 1209-1228. https://doi.org/10.5465/amj.2006.23478676;

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