Abstract
The hotel industry is undergoing significant change as a result of technological advancements and shifting guest preferences. Artificial intelligence (AI) is playing an increasingly important role in this transformation, allowing hotels to provide personalized, efficient, and sustainable experiences that meet the needs of modern travelers. This paper provides an overview of the role and application of AI in the hotel industry, highlighting its benefits and challenges as well as presenting case studies that show how hotels are currently utilizing AI technology. According to the review of literature, AI technology can be used to optimize hotel operations, improve the guest experience, and boost sustainability efforts. However, the use of AI technology in the hotel industry raises concerns about data privacy and security, job displacement, and the need for human supervision to ensure ethical and responsible deployment. Finally, the paper discusses the future directions of AI in the hotel industry, highlighting the emergence of voice technology and augmented reality as potential areas for future innovation. This paper adds to the growing body of literature on the use of AI in the hotel industry and provides useful insights for hotel managers, technology providers, and researchers.
Publisher
Centre for Evaluation in Education and Science (CEON/CEES)
Reference51 articles.
1. Amazon Alexa (2020), "Alexa for hospitality", available at: https://www. amazon.com/alexahospitality (accessed 23 Mar 2023);
2. Ameen, N., Tarhini, A., Reppel, A., & Anand, A. (2021). Customer experiences in the age of artificial intelligence. Computers in Human Behavior, 114, 106548. https:// doi.org/10.1016/j.chb.2020.106548;
3. Bharati Rathore. (2023). Integration of Artificial Intelligence& It's Practices in Apparel Industry. International Journal of New Media Studies (IJNMS), 10(1), 25-37. Retrieved from https://ijnms.com/ index.php/ijnms/article/view/40;
4. Bounatirou, M., & Lim, A. A. (2020). A Case Study on the Impact of Artificial Intelligence on a Hospitality Company. Advanced Series in Management, 179-187. https://doi.org/10.1108/s1877-636120200000024013;
5. Buhalis, D., & Cheng, E. S. Y. (2020). Exploring the Use of Chatbots in Hotels: Technology Providers' Perspective. Springer EBooks, 231-242. https://doi. org/10.1007/978-3-030-36737-4_19;
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献