Abstract
The development of the market for organic products has been recorded in many countries. The organic products market segment in the specific environment of the Republic of Serbia is gradually developing. In times of the COVID-19 pandemic, the interest in organic products increased. Expressed health concern has been perceived as one of the most important reasons for buying organic food. Therefore, the aim of this paper is to investigate the development of the organic products market and consumer attitudes towards organic products, as well as the factors that influence their behaviour, which should be taken into account when creating an adequate promotional strategy for this specific market.
Publisher
Centre for Evaluation in Education and Science (CEON/CEES)
Reference22 articles.
1. Brčić-Stipčević, V., & K. Petljak. (2011). Research on organic food purchase in Croatia. Tržište, 23(2), 189-207;
2. Cerjak M., Mesić Ž., Kopić M., Kovačić D., & Markovina J. (2010). What motivates consumers to buy organic food: Comparison of Croatia, Bosnia Herzegovina, and Slovenia. Journal of Food Products Marketing, 16(3), 278-292;
3. Hamzaoui-Essoussi, L., & Zahaf, M. (2009). Exploring the decision-making process of Canadian organic food consumers. Motivations and trust issues. Qualitative Market Research: An International Journal, 12, 443-459;
4. Hoefkens, C., Verbeke, W., Aertsens, J., Mondelaers, K., & Van Camp, J. (2009). The nutritional and toxicological value of organic vegetables: consumer perception versus scientific evidence. British Food Journal, 111, 1062-1077;
5. Jolly, D. (1991). Differences between buyers and nonbuyers of organic produce and willingness to pay organic price premiums. Journal of Agribusiness, 9(1), 97-111;