Strategic organizational resilience during and after the COVID-19: Case study of Western Balkans

Abstract

The COVID-19 pandemic has affected businesses globally. It swept the world like a wave, changing and adapting economies around the world. However, many businesses have shown remarkable resilience in the face of this crisis, adapting to changing circumstances and finding new ways to serve their customers. To build resilience, people need to understand organizational change. In this study, the authors only explained the organizational aspects of resilience in the Western Balkans. They emphasized that there is a lack of research investigating resilience in the context of venture failure due to the inability to respond to the demands of crisis conditions. Therefore, they study the association between corporate responses that we consider particularly important during this crisis, in relation to labor practices, to determine whether companies experienced less-negative responses to the crisis during the market collapse. The aim of these studies is to highlight the importance of the need to improve resilience after the COVID-19 crisis and to determine strategies for achieving it. For this purpose, extensive literature was used, which represents the theoretical framework of the research. Based on their research, the winners in the changing business environment will be unbridled firms that respond to challenges and create new opportunities.