'E-urbanism'

Abstract

In the contemporary world, the virtual dimension prevails over the physical one, but some interesting design experiments use social networks and channel their characteristic digital participation into a new urban sensibility, that we could provocatively define as ‘e-urbanism’. Marketing strategies like placemaking, place-branding and crowdfunding involve the ‘cyber-citizen’ and give rise to a multiplicity of ‘interior’ territories, identified as ‘ours’.