NEUROMANAGEMENT AS A NEW CONCEPT: A BIBLIOMETRIC ANALYSIS OF NEUROSCIENTIFIC STUDIES IN MANAGEMENT AND ORGANIZATION LITERATURE

Abstract

Thanks to the developments in neuroscientific measurement techniques, it has become possible to observe abstract phenomena that form the basis of human behavior.This opportunity has attracted the attention of researchers from the field of management and organization, as in many areas of social sciences, and neuromanagement has emerged as a multidisciplinary field of study in which neuroscience and management sciences collaborate.Within the scope of our study, which examines neuromanagement as a relatively new field of study, neuroscience, neuroscientific measurement techniques, the ethical dimension of these techniques are conceptually discussed and the concept of neuromanagement is defined.In the research part of our study, neuroscientific studies in the field of management and organization were subjected to bibliometric analysis and the current state of the neuromanagement field was made visible.In the conclusion part of our study, evaluations are made on the future of neuromanagement studies in the light of the findings.