Importance of 3D presentation in the consumer's purchase intention

Abstract

The article reviews existing literature to explore how 3D presentations can enhance the online shopping experience by providing consumers with a more realistic and engaging view of products. This includes discussing the technical requirements for implementing 3D presentations, such as output and input interface devices and interaction techniques, and examining case studies where 3D visuals have successfully improved consumer experience and sales in various sectors. The findings from the review suggest that 3D presentations can significantly impact consumer behavior, improving product understanding, engagement, and purchase intention. By providing an immersive and interactive experience, 3D presentations can overcome the limitations of physical inspection and social interaction typically missing from online shopping. The paper concludes by emphasizing the importance of businesses adopting 3D presentations as part of their marketing strategies to meet consumer demands and remain competitive in the digital marketplace. This review article offers valuable insights for marketers and e-commerce businesses looking to enhance their online presence and consumer engagement through 3D presentation technologies.