Affiliation:
1. Mercu Buana University, Faculty of Economics and Business, Jakarta-Indonesia
Abstract
This study aims to determine the continuance intention of users' e-commerce of the JD.ID. The object of this research is JD.ID application users who live in Indonesia with the condition that they have shopped online at least twice. The independent variables used in this study are satisfaction, perceived usefulness, and social influence. This study used a survey questionnaire developed from related literature conducted on 130 respondents and a quantitative descriptive method. Researchers used the method of Structural Equation Modeling (SEM) through Partial Least Square (PLS) as a technique used to analyze measurements and structural models. The results of this study confirm that all hypotheses are accepted. It means that satisfaction, perceived usefulness, and social influence have a positive and significant effect on the dependent variable of continuance intention. The higher the satisfaction, perceived usefulness, and social influence value users, the higher the user's continuance intention to do online shopping through JD.ID in the future.