Affiliation:
1. 1University of NicosiaCyprus
Abstract
People exhibit a considerable interest in attending and watching sports. This article attempts to explore whether this interest is asymmetrical, that is, whether individuals are more interested in watching members of one sex competing rather than the other. In particular, based on an evolutionary framework, 2 hypotheses are derived and tested. First, both sexes would be more interested in watching men than women competing, and, second, there would be an interaction between the spectators’ sex and the athletes’ sex. Evidence from a study of 19 different sports finds support for both hypotheses, with the interaction showing that men are more interested than women in watching male sports. The implications of these findings are further discussed.
Subject
Tourism, Leisure and Hospitality Management,Communication,Business and International Management
Cited by
9 articles.
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