Affiliation:
1. 1Clemson UniversityUSA
2. 2Utica CollegeUSA
3. 3University of LjubljanaSlovenia
4. 4Xi’an International Studies UniversityChina
Abstract
Media renderings of the Olympics continue to offer opportunities for hypernationalism. This study analyzes the same basketball game (U.S. vs. China in men’s basketball at the 2008 Summer Olympics) through the lens of 4 different telecasts in the United States, China, Slovenia, and Canada. Results illuminate us/them and collectivist/individualist dichotomies, differing themes of redemption and expectation, and stark contrasts in network style and content in game coverage. Ramifications for theory, fans, and network gatekeepers are postulated.
Subject
Tourism, Leisure and Hospitality Management,Communication,Business and International Management
Cited by
16 articles.
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