#Gramming Gender: The Cognizance of Equality on Instagram Accounts of Prominent NCAA Athletic Departments-Reference-Cited by-同舟云学术

#Gramming Gender: The Cognizance of Equality on Instagram Accounts of Prominent NCAA Athletic Departments

Published:2021-04-15 Issue: Volume: Page:216747952110041
ISSN:2167-4795
Container-title:Communication & Sport
language:en
Short-container-title:Communication & Sport

Author:

Johnson Rich G.¹^ORCID,Romney Miles²^ORCID,Burroughs Benjamin³

Affiliation:

1. Creighton University, Omaha, NE, USA

2. Brigham Young University, Provo, UT, USA

3. University of Nevada, Las Vegas, NV, USA

Abstract

Under the federally mandated Title IX, NCAA athletic departments are directed to offer balanced promotional and informational coverage between men’s and women’s sports. This study examines how gender is represented in photographs on the Instagram accounts of prominent NCAA athletic departments. Findings indicate mixed results: female athletes, when showcased, receive similar promotional efforts to their male peers; their athleticism is highlighted; and fan engagement metrics are as high as male sports. However, female athletic achievements are overwhelmingly underrepresented, suggesting equality is still deficient.

Publisher

SAGE Publications

Subject

Social Sciences (miscellaneous),Communication

Link

http://journals.sagepub.com/doi/pdf/10.1177/21674795211004164

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