The ESPNification of Football Bowl Subdivision College Football: The Adoption of an Integrated Marketing Communication Televisuality in Football Bowl Subdivision Bowl Game Broadcasts
Author:
Affiliation:
1. 1Troy University, Troy, AL, USA
2. 2Western Colorado University, Gunnison, CO, USA
3. 3University of South Carolina, Columbia, SC, USA
Abstract
Publisher
Human Kinetics
Subject
Tourism, Leisure and Hospitality Management,Communication,Business and International Management
Link
https://journals.humankinetics.com/downloadpdf/journals/ijsc/15/2/article-p139.xml
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