College Football “Kids”: Infantilizing Language in Football Bowl Subdivision Bowl Game Broadcasts

Author:

Corr Chris1ORCID,Southall Crystal2,Hawkins Billy3ORCID,Southall Richard M.4ORCID

Affiliation:

1. Troy University, Troy, AL, USA

2. Western Colorado University, Gunnison, CO, USA

3. University of Houston, Houston, TX, USA

4. University of South Carolina, Columbia, SC, USA

Abstract

Paternalistic institutional structures are strategically arranged to maintain locus of control and preserve male-centric patriarchal authority. A confluence of cultural, social, and legal structures perpetuates paternalism within National Collegiate Athletic Association college sport and specifically in Football Bowl Subdivision (FBS) football. This study examined FBS bowl game broadcasts to determine the prevalence of paternalistic and infantilizing commentary. An analysis of in-game commentary from a sample of 18 FBS bowl games from the 2019 to 2020 season revealed that commentators frequently infantilize FBS football players, normalizing a paternalistic and exploitative coach–athlete relationship.

Publisher

Human Kinetics

Subject

Sociology and Political Science,Physical Therapy, Sports Therapy and Rehabilitation,Orthopedics and Sports Medicine

Reference59 articles.

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