1. Football clubs’ social media use and user engagement;Aichner, T.,2019
2. Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising;Alonso Dos Santos, M.,2019
3. The role of anticipated emotions in purchase intentions;Bagozzi, R.P.,2016
4. Utilizing televised sport to benefit prime-time Lineups: Examining the effectiveness of sports promotion;Billings, A.C.,2006
5. Top rated on five networks—and nearly as many devices: The NFL, social tv, fantasy sport, and the ever-present second screen;Billings, A.C.,2020