THE ANALYSIS OF SPORTS AND THEIR COMMUNICATION IN THE CONTEXT OF CREATIVE INDUSTRIES

Abstract

The emergence of the phenomenon of sports is closely associated with the processes of communication. Sport is a social phenomenon, which solves a number of various tasks. The integrity and popularity of sport promoted the emergence and development of sport industry, integrating all human activities. The sport industry is changing with the changes in social and technological development. It is aimed at satisfying the needs of the society at various levels (i.e. personal, group, social, national and international levels). Sport helps to solve the tasks of personal growth. The analysis of sport and the basic elements of the sport industry allows for assessing the importance and determining the stages of the sport industry’s development. The phenomenon of sport and the associated industry needs a thorough study, including seemingly unrelated areas (i.e. education, physiology, psychology, law, economy, communication, culture, technologies, etc.).