Affiliation:
1. Ekonomikas un kulturas augstskola, Lomonosova Str. 1/5, LV1019, Riga, Latvia
Abstract
Purpose – the main goal of the current research was to provide a deep understanding of the concept of digital
transformation, specifying its key elements/components/categories.
Research methodology – an analysis of the textual information was performed, applying various techniques in the framework of the content analysis. Information database included 30 definitions of the term “digital transformation” and the
related terms proposed by academicians and organizations.
Findings – the analysis of the text segments of the investigated concept yielded three categories of digital transformation
in business; 1) technologies, 2) processes and management, 3) people. Based on the research results, the conceptual
model of digital transformation was created.
Research limitations – the research was limited by the number of the analyzed definitions, as well as by the variety of
methods applied.
Practical implications – the research instrument for a survey among business sector representatives can be developed
using the findings of the given study, in particular, for structuring the questionnaire’s blocks.
Originality/Value – the current research provides a platform for further empirical investigation of the level of a company’s digital transformation
Publisher
Vilnius Gediminas Technical University
Cited by
57 articles.
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