Key Performance Indicators as a Basic Element for a Marketing Efficiency Measurement-Reference-Cited by-同舟云学术

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Key Performance Indicators as a Basic Element for a Marketing Efficiency Measurement

Published:2012 Issue: Volume: Page:
ISSN:
Container-title:The 7th International Scientific Conference "Business and Management 2012". Selected papers
language:
Short-container-title:

Author:

Sychrová Lucie,Šimberová Iveta

Publisher

Vilnius Gediminas Technical University Publishing House Technika

Link

http://leidykla.vgtu.lt/conferences/BM_2012/international_economy/488_493_Sychrova.pdf

Reference33 articles.

1. Measures for auditing performance and integration in closed-loop supply chains;Adrian E C;Supply Chain Management: An International Journal,2011

2. The relationships between market orientation and alternative strategic orientations: A meta-analysis;Amir G;European Journal of Marketing,208

3. Strategic resources and firm performance;Andersén J;Management Decision,2011

4. Explaining the effects of performance measurement on performance: An organizational routines perspective;Andrey P;International Journal of Operations and Production Managemen,2011

5. The contingent value of responsive and proactive market orientations for new product program performance;Atuahene G K;Journal of Product Innovation Management,2005

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Challenges of Business Management in the Phase of Crisis Period;Acta academica karviniensia;2023-05-18

2. KPI dashboard for Customer Intelligence tasks: application and significance for business;Bulletin of "Turan" University;2022-03-29

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