Abstract
This paper examines the consumers purchasing behaviour on Short Food Supply Chains (SFSC) using a choice experiment for extra virgin olive oil, as one of the most regularly food supplied through SFSC in Spain, and a cluster analysis to segment consumers by their perceptions and behavior. Results reveal that consumers` distribution channel preferences are similar although there is a negative reaction to online purchasing. Additionally, since there are consumers willing to pay more for local and organic food, opens opportunities for SFSC development. Hence, the implementation of policies encouraging the use of eco-environmental labeling, can foster SFSC development.
Funder
Junta de Extremadura
European Regional Development Fund
Publisher
Asociacion Espanola de Economia Agraria
Subject
General Environmental Science,Agricultural and Biological Sciences (miscellaneous),Geography, Planning and Development
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