Killing characters in video games kills memory for in-game ads.
Author:
Publisher
American Psychological Association (APA)
Subject
Applied Psychology,Communication,Cultural Studies
Link
http://psycnet.apa.org/journals/ppm/7/1/87.pdf
Cited by 14 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Last of Us and Converse: An Analysis of Product Placement and Its Effect on Player Recall;Atlantis Highlights in Social Sciences, Education and Humanities;2023-10-01
2. Unravelling cognitive processing of in-game brands using eye tracking and electroencephalography: incongruence fosters it;Current Psychology;2023-07-14
3. The Effect of In-Game Advertising on Non-Immersive Game Experience;2022 IEEE Games, Entertainment, Media Conference (GEM);2022-11-27
4. Effects of in-game brand congruity on esports consumers' implicit and explicit memory;International Journal of Sports Marketing and Sponsorship;2022-06-16
5. Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames;Journal of Theoretical and Applied Electronic Commerce Research;2021-01-30
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