How the news media activate public expression and influence national agendas

Abstract

Measuring the impact of the media The active participation of the people is one of the central components of a functioning democracy. King et al. performed a real-world randomized experiment in the United States to understand the causal effect of news stories on increasing public discussion of a specific topic (see the Policy Forum by Gentzkow). Social media posts increased by almost 20% the first day after the publication of news stories on a wide range of topics. Furthermore, the posts were relatively evenly distributed across political affiliation, gender, and region of the United States. Science , this issue p. 776 ; see also p. 726