Situational Factors Competing for Attention-Reference-Cited by-同舟云学术

Situational Factors Competing for Attention

Published:2010-01 Issue:1 Volume:22 Page:2-13
ISSN:1864-1105
Container-title:Journal of Media Psychology
language:en
Short-container-title:Journal of Media Psychology

Author:

Zhang Weiyu¹,Jeong Se-Hoon²,Fishbein† Martin³

Affiliation:

1. Communications and New Media, National University of Singapore

2. School of Journalism and Mass Communication, Korea University, Seoul, South Korea

3. Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, USA

Abstract

This study investigates how multitasking interacts with levels of sexually explicit content to influence an individual’s ability to recognize TV content. A 2 (multitasking vs. nonmultitasking) by 3 (low, medium, and high sexual content) between-subjects experiment was conducted. The analyses revealed that multitasking not only impaired task performance, but also decreased TV recognition. An inverted-U relationship between degree of sexually explicit content and recognition of TV content was found, but only when subjects were multitasking. In addition, multitasking interfered with subjects’ ability to recognize audio information more than their ability to recognize visual information.

Publisher

Hogrefe Publishing Group

Subject

Applied Psychology,Communication,Social Psychology

Link

https://econtent.hogrefe.com/doi/pdf/10.1027/1864-1105/a000002

Reference60 articles.

1. Thermographic measurement of sexual arousal: A discriminant validity analysis

2. Background Television and Reading Memory in Context

3. Background television and reading performance

4. Interaction of emotion and cognition in word recall

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