Do viewers really talk about ads during commercial breaks? Findings from a South Korean social TV platform-Reference-Cited by-同舟云学术

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Do viewers really talk about ads during commercial breaks? Findings from a South Korean social TV platform

Published:2021-06-25 Issue:4 Volume:31 Page:299-317
ISSN:0129-2986
Container-title:Asian Journal of Communication
language:en
Short-container-title:Asian Journal of Communication

Author:

Kim Kyongseok¹^ORCID,Kim Hyang-Sook¹^ORCID,Chung Mun-Young²,Kim Yeuseung³

Affiliation:

1. Department of Mass Communication, Towson University, Towson, USA

2. Department of Media and Journalism, Bloomsburg University of Pennsylvania, Bloomsburg, USA

3. Department of Advertising & Public Relations, Chung-Ang University, Seoul, Republic of Korea

Publisher

Informa UK Limited

Subject

Education,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/01292986.2021.1945118

Reference71 articles.

1. Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition

2. Relationships Between Social TV and Enjoyment: A Content Analysis of The Walking Dead’s Story Sync Experience

3. Self-Regulation, Ego Depletion, and Motivation

4. The effects of social TV on television advertising effectiveness

5. Media Multitasking Behavior: Concurrent Television and Computer Usage

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1. The Relationship Between Fan Passion and Second Screen Usage: The Mediating Role of Fear of Missing Out;Istanbul Business Research;2023-09-21

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