The effects of social TV on television advertising effectiveness
Author:
Affiliation:
1. Audience Labs, Murdoch University, 90 South Street, Murdoch 6150, Australia
2. School of Media and Communication, RMIT University, Melbourne, Australia
3. The Disney Media & Advertising Lab, 11904 North IH 35, Austin, TX 78753, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2014.921637
Reference52 articles.
1. Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI
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4. The Residual Impact of Avoided Television Advertising
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