Retention Strategies in Print Media Industry – A Study Across Select Print Media Houses in Bengaluru City

Abstract

Achieving goals requires empowered individuals all around the world since competitive advantage is characterised by innovation, speed to market, and productivity. Employee morale is declining due to a lack of top management support, inadequate human resource practices, lack of recognition and success, and lack of support for limited resources. Employers are boosting expenditures in employee engagement to obtain a competitive advantage. However, research shows that more investment does not improve employee engagement, putting employee-generated competitive advantage at risk. As a result, the current study examines factors influencing employee engagement, and makes recommendations for boosting employee engagement to improve organizational performance. The study is exploratory in nature and seeks to discover the elements impacting print media retention techniques. The study employs a well-structured questionnaire developed after a literature review and validated by a panel of five experts. The questionnaire had demographic data and Likert scale questions (1=Strong Disagreement, 5=Strong Agreement). There is no accurate data on the number of print media enterprises in Bangalore. According to KOMPASS, there are 215 print media enterprises in Bangalore, 56 of which have over 250 employees. Using the Cochran formula, a Convenience sample of 100 people is picked with a 10% margin of error and a 95% confidence. After removing the outliers, 121 replies were chosen for the research out of 117 responses (Glenn D isreal). Data was analysed using SPSS for descriptive statistics and AMOS for SEM. Only permanent personnel completed and returned the questionnaires. The study concluded that recognition and appreciation, the organisational climate, and the interaction between subordinates and superiors influence employee happiness. Well-being of employees is affected by several things, such as how they are treated by their employers and how much money they get. Employee engagement techniques for the Business Environment and superior subordinate collaboration are vital in the print media business, where work must be approved and supported by immediate superiors for magazines and other processes.