Mediators of Development of Brand Personality in Iran Football League-Reference-Cited by-同舟云学术

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Mediators of Development of Brand Personality in Iran Football League

Published:2018-12-01 Issue:4 Volume:6 Page:29-37
ISSN:2476-4981
Container-title:Annals of Applied Sport Science
language:en
Short-container-title:Ann. Appl. Sport Sci

Author:

Tabatabaeian Fakhrossadat,Khabiri Mohammad,Rasooli Mehdi, , ,

Publisher

CMV Verlag

Subject

Tourism, Leisure and Hospitality Management,Applied Psychology,Social Sciences (miscellaneous),Orthopedics and Sports Medicine,Physical Therapy, Sports Therapy and Rehabilitation

Link

http://aassjournal.com/article-1-699-en.pdf

Reference14 articles.

1. Dimensions of Brand Personality

2. Sport team personality: It’s not all about winning!

3. Sport club brand personality scale (SCBPS): A new brand personality scale for sport clubs

4. Human Brands in Sport: Athlete Brand Personality and Identification

5. Brand management in the professional sports club setting

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