A Case Study of Starbucks in Spain: Sustainable Operations Management

Author:

Mehrad AidaORCID,Adiewere Fidelis ChukwumaORCID,Bouzedif MeriemORCID,Rweramila Neema GeorgeORCID

Abstract

Purpose: Explore sustainable operations management through a detailed analysis of Starbucks in Spain. Design/Method/Approach: The study employed research that focused on 33 resources and used methodology by content analysis, which allows the examination of scholarly articles, reports, and publications on corporate sustainability, business model innovation, and supply chain management. This method encourages profound investigations of the discipline's critical ideas and underlying trends. Findings: The case study's findings provide recommendations for future research, such as encouraging empirical studies to validate theoretical frameworks, exploring contextual factors influencing sustainable practices, and investigating the impact of emerging technologies on sustainable operations. Cross-disciplinary collaborations are also encouraged to foster holistic knowledge of the challenges and possibilities of sustainable business practices. Theoretical and Practical Implications: This study presents practical insights for researchers, practitioners, and policymakers in sustainable operations management. As the discourse on sustainable business practices evolves, it provides a strong foundation for future investigations to contribute to meaningful advancements in the field. Originality/Value: According to the Originality, the case study was based on reach, and cases primarily focused on Spain. Future studies should consider more in a global context or the European context of Starbucks. Research Limitations/Future Research: It is necessary to consider the limitations of this study. Reliance on existing research may restrict the coverage of recent developments, and the selection of sources may introduce potential bias. As the field continues to evolve, new studies may offer additional perspectives. Paper Type: Conceptual JEL Classification: M11, M14, Q01, Q56

Publisher

Oles Honchar Dnipropetrovsk National University

Reference33 articles.

1. Areiza-Padilla, J. A., & Manzi Puertas, M. A. (2021). Conspicuous Consumption in Emerging Markets: The Case of Starbucks in Colombia as a Global and Sustainable Brand. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.662950.

2. Ballirano, M. V. (2018). The article four and its evolution: the starbucks' case. Retrieved January 15, 2024, from https://tesi.univpm.it/retrieve/13dc8e3c-b603-4c7d-a148-6f09b2440d16/TESI%20.pdf.

3. Browne, J., & Nuttall, R. (2013). Beyond corporate social responsibility: Integrated external engagement. The McKinsey Quarterly, (April), 1-11. Retrieved January 15, 2024, from https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/beyond-corporate-social-responsibility-integrated-external-engagement

4. Bruns-Smith, A., Choy, V., Chong, H., & Verma, R. (2015). Environmental sustainability in the hospitality industry: Best practices, guest participation, and customer satisfaction. Retrieved January 15, 2024, from https://ecommons.cornell.edu/server/api/core/bitstreams/94f1bfd5-a2f5-48f5-9db5-9dc27cac8987/content.

5. Carter, C. R., & Liane Easton, P. (2011). Sustainable supply chain management: evolution and future directions. International Journal of Physical Distribution & Logistics Management, 41(1), 46–62. https://doi.org/10.1108/09600031111101420.

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