Visualization and creativity in the professional training of communication-oriented experts

Abstract

The article is devoted to studying the application of visualization in teaching students the disciplines "Mass Communication Psychology", "Creative Design in Advertising and Public Relations" and training "Methods for Activating Creative Abilities" in preparing specialists in public relations, advertising, and media communications at Kazan (Volga Region) Federal University. The main purpose of this study is to introduce visualization as a methodological support tool in the educational process for forming a creative environment among students. The method of included observation in the educational process was used in the research, and examples of tasks for group and creative classroom work were developed. The results showed that most students use familiar, structural-logical schemes when visualizing the answer and rarely apply non-standard forms of information reflection. This served as a trigger for us to develop tasks and techniques stimulating figurative thinking in students. The data obtained can help in further study of the introduction of visualization in the educational process and lead to the revision or reformatting of curricula and an increase in creative assignments.