The Illusion of Design: Framing Decisions As a Creative Process Increases Perceived Customization-Reference-Cited by-同舟云学术

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The Illusion of Design: Framing Decisions As a Creative Process Increases Perceived Customization

Published:2017 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Moon Alice,Bos Maarten

Publisher

Elsevier BV

Reference34 articles.

1. Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products;S S Atakan;International Journal of Research in Marketing,2014

2. Comparison, grouping, and preference;L Brenner;Psychological Science,1999

3. A lot of work or a work of art: How the structure of a customized assembly task determines the utility derived from assembly effort;E Buechel;Journal of Consumer Research,2014

4. Thinking inside the box: Why consumers enjoy constrained creative experiences;D W Dahl;Journal of Marketing Research,2007

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