A Lot of Work or a Work of Art: How the Structure of a Customized Assembly Task Determines the Utility Derived from Assembly Effort

Author:

Buechel Eva C.,Janiszewski Chris

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Reference36 articles.

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2. Addis, Michela, and Morris B. Holbrook (2001), “On the Conceptual Link between Mass Customisation and Experiential Consumption: An Explosion of Subjectivity,” Journal of Consumer Behaviour, 1 (June), 50–66.

3. Arnould, Eric J., and Linda L. Price (1993), “River Magic: Extraordinary Experience and the Extended Service Encounter,” Journal of Consumer Research, 20 (June), 24–45.

4. Baker, Michael B. (2010), “As Adoption Swells, Cos. Assess New Self-Booking Realms,” Business Travel News, July 12, 10.

5. Bateson, John E. G. (1985), “Self-Service Consumer: An Exploratory Study,” Journal of Retailing, 63 (Fall), 49–76.

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