Impacts of Reward Accrual Effort on Redemption Speed, Unit Size and Hedonic Preference in a Multi-Vendor Loyalty Program-Reference-Cited by-同舟云学术

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Impacts of Reward Accrual Effort on Redemption Speed, Unit Size and Hedonic Preference in a Multi-Vendor Loyalty Program

Published:2014 Issue: Volume: Page:
ISSN:1556-5068
Container-title:SSRN Electronic Journal
language:en
Short-container-title:SSRN Journal

Author:

Lee Janghyuk,Kim Jiyoon,Kim Sang Yong

Publisher

Elsevier BV

Reference58 articles.

1. Evaluating the Relationships among Attitude Toward Business, Product Satisfaction, Experience, and Search Effort;Ronald D Anderson;Journal of Marketing Research,1979

2. Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes;Rajeev Batra;Marketing Letters,1991

3. Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching costs;Simon J Bell;Journal of the Academy of Marketing Science,2005

4. The Idea of Luxury

5. When Customers are Members: Customer Retention in Paid Membership Contexts;C B Bhattacharya;Journal of the Academy of Marketing Science,1998

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