Evaluating the Relationships among Attitude toward Business, Product Satisfaction, Experience, and Search Effort-Reference-Cited by-同舟云学术

Evaluating the Relationships among Attitude toward Business, Product Satisfaction, Experience, and Search Effort

Published:1979-08 Issue:3 Volume:16 Page:394-400
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Anderson Ronald D.¹,Engledow Jack L.¹,Becker Helmut²

Affiliation:

1. Graduate School of Business, Indiana University

2. School of Business Administration, University of Portland.

Abstract

A simple structural model relating attitudes toward business to product satisfaction, experience in shopping, and search effort is proposed and tested by use of confirmatory factor analysis (COFAMM) and the LISREL model. The fact that the basic hypotheses of the model are supported suggests a positive relation between business attitude and product satisfaction and a negative one between business attitude and information search. The LISREL model is seen as a useful tool in future work in structural modeling.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377901600312

Reference33 articles.

1. A Factor Analytic Comparison of U.S. and German Information Seekers

2. Prepurchase Information Seeking Behavior of New Car Purchasers—The Learning Hypothesis

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